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The Advertising Standards Authority plays a large part in regulating these adverts, occasionally banning ones that violate their standards.
In Victoria, a recent measure was passed banning gambling advertisements from trains, buses, taxis, in train stations, and near schools.
A crackdown on gambling ads from both onshore and offshore casinos began in , when subpoenas were issued to many media outlets airing gambling ads out of fear that they were misleading the public into thinking that gambling is legal.
In Spain, gambling advertisements are prohibited from being shown outside of 10PM-6AM and in-show promotion of gambling services is strictly prohibited at all times.
Gambling advertising has proven to be effective in various studies, and some would argue even too effective in relation to problem gambling. However, most researchers agree that is extremely difficult to determine exactly how many people are problem gamblers directly because of gambling advertising.
What can be studied is the nature and frequency of gambling advertising, which could eventually give us a better idea of its impact on gamblers and problem gamblers.
Many studies, such as a one titled Selling dreams — causing nightmares? On gambling advertising and problem gambling. Another study, Exploring the impact of gambling advertising: The negative self-perceived impact was primarily that advertising triggered impulses to gamble.
In many nations, gambling advertisers are required to include messaging about gambling responsibly and where to go for help if a player thinks they have a problem.
Others are more critical of not necessarily gambling advertising as a whole, but simply how and where it is placed. Similarly, a TV advert for Sky Vegas was banned in for glamorizing gambling in its ad about becoming a roulette rockstar.
Other detractors of gambling have launched their own advertising campaigns, warning of the inherent risks with gambling.
While regulations with gambling advertising seem to have gotten looser in recent years, in the future there will undoubtedly be tighter restrictions toward preventing children from seeing these adverts.
Whatever the medium, it seems like the advertising platforms themselves are going to be left to make the final decision about if they accept it and to what standards.
Google, for instance, allows gambling advertising within certain parameters while Facebook is much stricter about allowing it, requiring a special written request to be submitted from any would-be gambling advertiser.
The constant evolving of laws trying to keep up with the latest in both gambling and advertising trends make us continue to think we will see legislation always one step behind what gambling promoters are actually doing.
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